Monday, October 20, 2008

Heat



Airing Tuesday (check local listings) on Frontline, Heat is a report on "how the world's largest corporations and governments are responding to Earth's looming environmental disaster."

Here, an excerpt from the related PBS press release:

On the campaign trail, both Sen. John McCain and Sen. Barack Obama have announced their plans for a new energy policy that will cut carbon emissions. Optimistically, they suggest that the "greening" of American business heralds a new era of sleek technologies and opportunities for innovation. What they tend not to emphasize is cost and, on the part of every consumer, sacrifice.

In his interview with FRONTLINE, California's attorney general, Jerry Brown, reminds Smith that it won't be easy. "Our wealth, our society, our being is driven by oil and carbon. It's intellectually dishonest to somehow say we can get some light bulbs or get a Prius, and then we're all done. No, this is going to take massive technological innovation. It's going to take changes in the way we live and work. And it's going to take cooperation of unprecedented degrees among business and government and among countries. That's where we are, and that's why there's no other word except 'daunting.' I'm hopeful. I'm cautiously optimistic. But I would have to say one has to approach this with great humility."

posted at 8:44:00 AM by Neil

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