Going Rogue; Like the Yankees

Photo lifted from Onion Sports

I've been slow to catch on to the excitement about Sarah Palin's new book, "Going Rogue", in which the former governor and VP candidate tells her side of the story of her recent 15 minutes of fame. The book has been the butt of jokes -- David Letterman called it "the book to nowhere" -- but I think Palin may have hit a home run.

For the title of the book, Palin chose an expression used by John McCain's advisors to express their disapproval of her penchant for doing whatever the hell she wanted during the presidential campaign last year, turning their intended insults into a major money-maker.

I think it's a smart strategy. Apparently, my beloved New York Yankees have been very successful in taking a similar marketing strategy over the past 13 years...

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