Be Worried, Be Very Worried
Well, OK, if the problem with the word on Global Warming reaching the masses has been bad marketing, the solution may be at hand. The April 3 cover story on Time magazine is this:
Global Warming Heats Up: The climate is crashing, and global warming is to blame. Why the crisis will hit so soon—and what we can do about it . The word is Be Worried, Be Very Worried. About time, don't you think? Everyone reads Time, on airplanes, in waiting rooms, even in classrooms. Perhaps this is what we've been hoping for - a popular organ of the mass media finally confronting the issue.
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