Saturday, April 25, 2009
Now this is different
The Ché brand still sells
Vondo Sreeharsha reports for The Miami Herald, Forum on Guevara just part of U.S. rebranding: A U.S.-sponsored discussion of the branding of Ernesto "Che' Guevara signaled a new approach to Latin America.
The U.S. charm offensive in Latin America took a small but provocative step forward on Friday when the U.S. Embassy in Buenos Aires sponsored two readings of a new book that explains the enduring iconic power of Ernesto "Che" Guevara.Ché Guevara is a perfect example of how an historical figure can become a symbol for people that may be distictly different that what he himself was in life. Killed by the Bolivian army in 1967 while organizing a guerrilla war against the Bolivian regime, he is honored today by Evo Morales, the elected President of the government of Bolivia, who has no interest in establishing a Cuban-style Communist regime.
Tags: che guevara
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No subject for immortal verse
That we who lived by honest dreams
Defend the bad against the worse."
-- Cecil Day-Lewis from Where Are The War Poets?
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